Typeface research

 This is my research to find the typeface I want to use

Since my target audience are boys/men from teens to adults, I would like to have a font that's stronf and bold to attract the right niche. At first all I did was scroll through canva and just testing them one by one without really understanding that each typeface has their own meaning. This has consumed loads of my time as I kept on doing trials and errors without paying attention to my target market, just plain feeling and if it looks good  I am using it. This of course didn't end well getting feedback from my friends such as " it doesn't fit the whole theme".

https://youtu.be/sByzHoiYFX0?si=T9r3n9GO-2DvkB7s

This is a video I watched in order to gain more knowledge in graphic design. This has taught me to understand that there is deep meaning in font adjustments as well as different typefaces expresses different emotions. Such as serif fonts are used mostly for traditional projects such as newspapers.  

There are different weight classes or boldness to fonts, the lighter or thinner it is the more feminine  The heavier or bolder font makes it more masculine. Also multiple techniques that ive learned that could help the texts look neat, tracking is the overall general spacing between each letter in the word, and kerning is the spacing between specific letters. 

This was the result that have gone with, the help of the education I got from the video and feedback from my teacher. Its a sans serif font that makes it look simplistic with a heavy weight making it more masculine. Most offroad car magazines' convention has a very graphic typeface, its bombarded with colorful images and colors giving it a more energetic feeling. While ive subverted this convention I think this gives a new point of view towards offroad vehicles that they aren't just heavy duty, getting ditry machines but they are able to look professional and clean as well. Even though its different from other magazines I think it would stand out more giving a competitive advantage towards other offroad car magazines.