My Target Audience

This is a task to identify my target audience

 Advertisement Target Audience Identification Template
1. Product/Company Description:
Company/Product Name: Whatsapp
Product Overview: Software app that allows people to communicate to each other

2. Target Audience Demographics:
Age: Above the age of 10
Gender: Both genders
Income Level: No specific income range just people who has a phone thats able to download applications
Education: Possibly highschool students, people at the working age 
Occupation: Students, workers, retired people

Geographical Location: Maybe location where most people use whatsapp such as India, Brazil, USA, Indonesia

3. Target Audience Psychographics:
Interests: Probably people who like to talk or work related such as marketing strategies when business people ask for phone numbers
Lifestyle Choices: Business people who uses their phone alot to contact people or just people who likes to communicate more of a people's person
Values and Attitudes: Safety, love, connection, Business, busy people
Opinions: No specific opinion since their product is free

4. Understanding Consumer Behavior:
Needs: Mostly for communication
Motivations: To talk to people or need to contact people 
Pain Points:requires conncetion or mobile data to use the app

5. Competitor Analysis:
Competitor Name: Telegram, snapchat, facebook messenger
Competitor's Target Audience: Similar to whatsapp mostly students, workers, retired people basicall all ages that are able to hold a phone

6. Target Audience Persona:
Persona Name: Communicative extroverted students

Age: 14 to 18 years old
Gender: Talkative men and women
Occupation:Students 
Interests: Likes to talk to people very communicative 

Lifestyle: Either someone outgoing that likes to hangout or a busy worksman/woman

Values and Attitudes: Communication and connection

Needs and Motivations:To be able to contact people without having to meet face to face
Pain Points: It requires wifi connection 

7. Aligning Advertisement with Target Audience:
Message: People will be able to message everyone they know at anytime
Visuals: There will be humor to make it entertaining to watch and recognisable 
Tone: The main idea of the ad will be mostly focusing on comedy, in the start it will be having a sad scene then suddenly switched to a happy mood in a way that surprises the viewers since its unexpected.

ADS THAT I LIKED TO GET IDEA: 

https://www.youtube.com/watch?v=bLlPUnLAeJ8&ab_channel=SmilingFace

https://www.youtube.com/watch?v=ENIddwh6wU0&ab_channel=FunnyAdsBiz1