Statement of intent

This is the statement of intent for our music video 

The use of this statement of intent is to plot out all the things that are needed for our music video such as what music are we going to choose , our target audience and etc. Listing out all the things out in this format will make it conveient for us as its similar to taking notes. Making it more organized and efficient for us to continue production in the future as we can always refer back to this document . A problem we had when doing this was choosing song, at first we wanted to choose Niscaya. But the song was too long and it was inconvenient as well since the song is Indonesian we will need to add subtittles which will consume too much time. Therefore we did more brainstorming on music of our genre. In the end we chose Here with me as the song to recreate since its in english and shorter in length. To add, we had to imply a meaning within the media or create a message for the audience to decipher . Niscaya's lyrics were harder to create a meaning with according to me and my teammates and we felt like Here with me would be easier to create a meaning for our video. Therefore, figuring out a concept would also be easier for us . 

In the future if we do ever get lost in making a decision we could always refer back to this document as it has the original ideas listed down. Streamlining our production process and making post production more efficient.