Research

This is my research task to analyse different commercials

Title of the Advertisement:

Brand/Product: Money supermarket/ insurance

Duration of the Advertisement: one minute

Brief Overview/Summary: a nerdy guy in a invisible car cruising around the black neighbourhood 

1. Target Audience

• People above the age of 18 or around 30s mostly the male gender, as well as people that can drive

2. Message and Purpose

With the insurance you can live peacefully and enjoy life 

3. Meaning and Interpretation

With using the product the advertisement shows an image of a guy looking cool while not caring about anything else or around him, being comfortable and enjoying life since the insurance can cover him ensuring his safety.

4. Effectiveness

The advert did captured my attention because I also thought that the guy looked cool thus the advert succesfully portrayed the guy being badass, furtheromore adding celebrities like snoop dogg, being very popular for his songs helps increase the attractiveness of the ad since many people would recognise him.

5. Personal Response

The advertisment was very interseting since it didn't really demonstrate what the product was or what does it do so it did piqued my curiosty which would force me to visit their website to identify what is the product about

6. Comparative Analysis (Optional)

If relevant, compare the advertisement with other ads from the same brand or competitors.

Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement:CADBURY'S GORILLA

Brand/Product: Cadbury, chocolate

Duration of the Advertisement:1 : 30

Brief Overview/Summary: Gorilla playing the drums to the song ( in the air tonight - phill colins)

1. Target Audience

 All ages, all genders, maybe to people who likes phill colins 

2. Message and Purpose

Comedy making it funny to attract people and iconic to spread the company's image 

3. Meaning and Interpretation

Enjoy life and eat chocolate 

4. Effectiveness

Its very affective as i find it funny eventhough it doesnt have anything related to chocolate it still has the key elements of the chocolate brand which is the color purple, it uses the song from phil colins which can also increase the ad's recognition for featuring the song

5. Personal Response

The advert was funny, it was random but it got my eye's attention though it was completely out of context and off topic with the gorrilla playing the drums was random.

6. Comparative Analysis (Optional)

If relevant, compare the advertisement with other ads from the same brand or competitors.

Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement: Barbie So in Style Doll COmmercial

Brand/Product: Barbie doll

Duration of the Advertisement:30 seconds

Brief Overview/Summary: showing the little girls playing with the girl

1. Target Audience

Minority girls of the age from 4 - 10

2. Message and Purpose

Theres a new brand of barbie with a different skin tone, as well as showing off the new features such as hairdryer

3. Meaning and Interpretation

Everybody can be barbie

4. Effectiveness

The song made the ad catchy for the appropriate audience which is for children, there were lots of things happening as well such as different items being showcased the girls dancing to the song making it even more eye catchy as well as using colors such as purple and pink to target mostly girls

5. Personal Response

The advert was definitely interesting to watch its fun to watch lots of things happening such as dances and showcasing products quickly in a fast pace motion i think its perfect for children as there isnt alot of text and just mostly action

6. Comparative Analysis (Optional)

If relevant, compare the advertisement with other ads from the same brand or competitors.

Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement:Super Bowl 50: Doritos Ad

Brand/Product: Dorito chips

Duration of the Advertisement: 30 seconds

Brief Overview/Summary: Dad eating doritos while his wife is giving birth to a child

1. Target Audience

All ages and all genders, people who enjoys eating chips.

2. Message and Purpose

It can be shown that anybody and at any age can enjoy doritos by showing how the baby starts to move around as the dad holds the chip and starts swaying around the mother's womb, seen from the ultra sound and when the mother throws the dorito the baby was very desperate as it instantly jumps out the mothers womb to fetch that dorito. 

3. Meaning and Interpretation

The advert doesnt mention what is dorito or what is it for, its just a comedic skit that's aiming to make consumers laugh and spread the image of doritos having funny, random commercials. 

4. Effectiveness

It does succesfully capture the consumers attention, via funny commercials and random ideas for humor without any specific meaning. With everytime someone eats a dorito something magical or chaotic things happening here and there, its their iconic way of showing their product.

5. Personal Response

The ad was funny, there are lots of other dorito commercials that are funny and now I have know that doritos has one of the most brilliant ideas on catching people's attention.

6. Comparative Analysis (Optional)

If relevant, compare the advertisement with other ads from the same brand or competitors.

Discuss how this advertisement stands out or differs from others in the same category.

Title of the Advertisement:Crossroads | KFC Funny Commercial

Brand/Product: KFC 

Duration of the Advertisement: 1 minute

Brief Overview/Summary: Chicken faces off against turkey

1. Target Audience

Identify the intended audience for the advertisement. Consider factors such as age group, gender, interests, and social/cultural background.

All ages and all genders , maybe for people who enjoys eating chicken the commercial is in the UK but doesnt specifically differentiate who would love to enjoy KFC 

2. Message and Purpose

Analyze the central message or theme conveyed by the advertisement.

Discuss the purpose of the advertisement and what the brand/product aims to achieve through it.

The advert was out on christmas day where in the UK people would have turkey to celebrate its also the day ( 25th of december) where KFC closes down in the UK stated by the marketing director that turkey is given a chance to take the spotlight for the family feast instead of their famous chicken. Hence shows a chicken roaming through tough terrains and snowy conditions going on an adventure to face off the turkey. Head to head with the turkey, the turkey revelas its wings to show dominance though the chicken has always been the alpha and looking more menacing, the turkey runs away and the chicken starts to wonder again. In the end of the commercial there is a quote that says "turkeys comes and goes" meaning turkey isnt always the main source of food or isnt regulary eaten "but the chicken is here to stay" shows how chicken is "always there" when people want to eat. It implies that eventhough turkey is demanded that specific day, KFC will always be there and the other days of the year.

3. Meaning and Interpretation

Examine the visual and verbal elements of the advertisement.

Interpret the symbolic meaning and subtext that may exist in the ad's imagery and language.

The idea of this ad is to show that the chicken goes on a journey to do a standoff with the turkey. KFC tries to make the scenses dramatic and adventuruous by using angles such as an extremely long angle to show the amount of steps the chicken has taken and how long will that journey be, making the chicken look lonely but determined to accomplish something. In the main scene, the standoff, medium shots were used to create tension in the standoff and as it progresses the camera goes closer to their eyes with close shots to show how they're staring against each other. Thus the turkey lost the standoff and scrambles away leaving the chicken winning the standoff walking out of the area with a cowboy shot to make it heroic as well as making the chicken look more dominant after winning the standoff. 

4. Effectiveness

Evaluate the effectiveness of the advertisement in capturing the attention of the target audience.

Discuss the persuasive techniques used, such as emotional appeal, humor, celebrity endorsement, etc.

Eventhough it doesn't apply to all countries, it does catch the attention of the audience with a cinematic drama of a chicken wondering through wintry climate to go against a turkey, especially with the famous soundtrack  from Ennio Morricone’s classic Western “The Good, the Bad and the Ugly.” which makes the scenes more recognisable and glorious, most parts of the advert was also inspired from the movie mainly on the cowboy shots, its as if the chicken and the rooster was in the wild west. 

5. Personal Response

Share your personal opinion and reaction to the advertisement.

Reflect on how the advertisement made you feel and whether it resonates with you.

The advertisement was fun to watch an interesting idea for KFC to make these types of advertisements. It made me rooting for the chicken to wind the standoff, the chicken's journey was very fun to watch as well as seeing the chicken go through obstacles and keep on walking. 

6. Comparative Analysis (Optional)

If relevant, compare the advertisement with other ads from the same brand or competitors.

Discuss how this advertisement stands out or differs from others in the same category.

Self reflection: This kind of reminded me from the writer's effect questions at FLE grade 10. Most of the identification I had done needed more further analysis, as when I did this I didn't really knew how to apply media language to most of my answers. Thus next time I need to add more meaning and explanation as well as apply more media language to potentially get more points. 

These are advertisements that help me get the idea for my storyboard.

https://www.youtube.com/watch?v=7aTkiO-oNz4

https://www.youtube.com/watch?v=ENIddwh6wU0