The advertisement making is for Whatsapp ( communication application). My target audience is for both females and males at all ages or people who are able to have a phone. The flow of the advertisement is going to be like : firstly, there will be a static long shot of a funeral ( part where people say goodbye to the person in the coffin ) using emotional soundtracks . Next will be a medium shot of a character being emotional crying about the death, but suddenly a notification popped out from their phone with a "ding!" sound. Then the notification sound crecendo from people checking their phones from whatsapp. Then there will be a montage of different characters having different emotions some laughing some calling and some being angry, basically in their own world. FInally it will cut to a scene in the coffin where there can also be heard a ding! sound where the person inside will also be checking the message and laughing around, in the end everybody is in their own business. Ending will be a quote from whatsapp's tagline "Simple. Secure. Reliable Messaging"
After talking with mr Nick
Reflection: Maybe because my advertisement is about a funeral, I should lean my target audience towards old people. Also changing the tagline to "Feel alive with whatsapp"
USP: its simple and easy to use as my commercial shows that everyone is using it.
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