This is my research for the music industry
1. STINK FILMS
Music video : Show Pony - Glass animals
What other content do they produce?
- Commercials
- Film and tv
Who is their typical audience?
- The company targets many people since they have categories for different countries in their websites such as Japan, UK and the US.
- Both genders ages 20-50
- They create more than just music videos, such as commercials and tc shows therefore they can target people with dynamic interests such as people who enjoy watching tv shows and music videos.
How big is the company? How long has it existed
- It is founded in 1998
- Stink Films is No. 3 on Ad Age's 2022 Production Company A-List
What is their most succesful product
- The nike shanghai fest campaign
To my opinion this was one of the most useless researches I did. Not only did it take a long time for me to get information but it wasn't that improtant from. It wasn't really a big influence towards the decision making for pre-production, it didn't really give any ideas for storyboard or anything related to the music video we are doing. This was one of the most stressful researches I have done just because it was super difficult to gather information.
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