Final promotional package

This is the final result for our project

( if the youtube version gets copyrighted , please use the google drive link below)

This will be our final music video link:

https://drive.google.com/file/d/10lppbeXYoiGXN31z5dHiHjD9YG6zH-j4/view?usp=sharing  

The first product would be our digipak, which includes the album cover, the back side

which also includes the tracklist, the inside design, and the backside. 

Cover

 Back

    Inside and CD

This will show our social media for our star Do0d:

Link to social media: https://www.instagram.com/do0d_official/ 

These are examples of how fans interact (through comments and likes) with

our social media. It's not much, but we can see their anticipation of the upcoming

album release. 

This is another example that shows fans engaging with our content

Final critical self reflection

 This is my final self reflection for this project

In this component 3 project, we are tasked to create a music video with a maximum duration of 5 years. We were given freedom on what genre to choose. Me and my team chose the indie genre , specifically Here With Me by D4vd as the song we want to recreate. An indie genre’s convention is that it’s low budgeted, which is very doable for us students who dont have a high budget . Hence creating concepts or getting props for the music video will be affordable and realistic. Another convention of the indie genre is that it has a romantic narrative, topics such as hardships or love relationships. Such as Here With Me, the music video talks about a man and a woman having difficulties in maintaining their love relationships , showing two sides: a romantical and happy side , a sad more miserable side .  We also felt like the song’s lyrics made it easier for us to create the music video as the idea of showing that love is filled with ups and downs , both happiness and sadness, can be visualized clearly. The way we’ll represent this dominant reading is by using an Indonesian star having a highschool relationship, showing both the happy and sad sides of the relationship. With the first half being all lovely and romantic while the second half will show all the heartbroken and miserable moments.

Other ways we can represent this dominant reading is by branding. Branding is when an identity or representation is made through multiple elements such as reputation and visual image. In this project we used our social media page and the album itself for branding. The persona that we want to create is a high school student who’s both a joyful lovable kid and depressed person  . Hence we will post accordingly towards the persona that we want to create. Such as the mis-en-scene of the posts, using colors such as dark blue and black can connote a depressing atmosphere, as well as the visual expression, an emotionless face could show his grief in facing challenges in life. While the joyful posts could be demonstrated differently using alternate mis-en-scene, such as smiling faces and brighter colors such as green and yellow that gives a more warm and welcoming feeling towards the audience . 

However before we start any development of our music video, we started off by doing multiple researches on music videos of this genre. We had to take notes of the conventions of the genre to be able to maintain the indie category. Through research we have noticed that the usual conventions of an Indie music video is that it's low-budgeted and mostly DIY . This is one of the conventions that were likely confirmed since it supports the fact that we as students dont have a high budget. We have done this by using mostly phone cameras since we weren’t able to afford cameras . Another convention we conformed is that most of the locations used in indie music videos is using a normal location, such as natural and “free” locations. Doing this project we didnt rent any places since the budget was very low, therefore we did it mostly at school hours and at a friend's house where it's free of cost. This allows us to have a more flexible time frame since a booked location would mean that we have to all agree on a certain time , added with the amount of other schoolwork we have to do. I think it's wiser to be in a more flexible state since we are all busy . We didnt subvert any conventions from the genre aside from the music itself. We didnt do it at the beach and we had a day-in-the life concept for a music video.

This also applies to digipak where we also did research before we started on the development. A convention that we have noticed from indie artists such as Joji is that it has a simple aesthetic . The artists in this genre often promotes a minimalistic visualization , such as joji’s nectar Album where not alot of elements or abstract shapes are found. Instead he uses a close up shot on his face to help develop the brand identity . Another convention is that the colors used in the digipaks reflect the overall mood of the songs. In our digipak we used the colors blue, black and white to generate the dominant reading that we want to present to the audience. These colors connote the feeling of melancholy, sadness which is the main messaage that we would like to deliver. 

Our music video can appeal to different audiences as we represent high school students who fell too deeply in love with their significant other to the point where the break-up affects the student's physical activities and mental health. Our actor spending quality time with his girlfriend represents Indonesian students who are experiencing the highs and lows of commitment at such a young age. Relationships in an Indie music video are usually portrayed as emotional and often lead to heartbreak. Our music video shows this by having our actors having fun with each other in the beginning but slowly falling out of love, highlighting both positive and negative sides to love. This can be related to the cultivation theory by George Gerbner, where the audience’s beliefs are reinforced when they see the same belief on social media. Those young audiences that have experienced these hardships can feel more connected to our music video aligning with our goal of creating a relatable narrative/storyline for young audiences that have dealt with similar experiences. This also aligns with Stuart Hall’s Reception theory, which encourages different readings. Audiences can interpret different meanings from our music video and have the option to either agree or create their meaning. 

The representation that we are trying to show in this music video is high school students who fell in love with each other though at a point they broke up due to mental health issues and relationship problems . Relationships in an Indie music video are usually portrayed as romantic narratives  and often lead to heartbreak, we have conformed to this convention . In the beginning parts of the music video we used multiple medium shots to show how close and romantical the relationship between the two highschool students was .  Added with the mis-en-scene that supports it such as the happy expressions and brightful colors to emphasise the positive atmosphere. This is our way to use media language to create a certain meaning, Stuart hall’s representation theory. Then for the other half of the video, it's more to a depressing teenage boy . This can be shown from the night setting and visual emotions that express his current mood ; being sad. Hence young audiences having the same experience can feel more connected towards the video . Thus as they feel more connected they can interact with more of our media products such as the instagram page or purchasing the album .

Our social media page consists of teaser clips, album photos and behind-the-scenes footages . These elements will make our fans more intrigued and wonder about the outcome of the music video . We used instagram because the application allows users to have a chance to interact with our star, by commenting on posts and liking it our star can directly reply to their message in the comment section or give a direct message. Since the app is free and available to all devices, it allows our branding to reach a wider audience . Aside from that adding teasers aligns with the hermeneutic code from the 5 narrative code theory by Barthes, as it creates cliffhangers that hook the audience’s attention. Finally, by adding multiple types of content will keep the audiences engaged according to the uses and gratifications theory by Blulmer and Katz, diversion, personal identity , social relationship, and surveillance. 

To conclude, the aim of this project is for us to create an indie music video to represent the ups and downs of a relationship. Because it's indie, we conform to conventions such as how its low budgeted and its use of natural locations . This is also reinforced through other media products such as our instagram page and digipak. A way that we can heavily improve this project is by managing our time better, with this we can implement better research and development since well have more time 

If the text doesnt load properly head to this link

https://docs.google.com/document/d/1SZd5QdzndBGNfj1KI0Y-GPjMROahwarhYFIrwHwP03g/edit?usp=sharing

Audience screen feedback

 This post explains how we showed a rough draft of our music video, album cover, and social media page to some members of our target audience in order to receive helpful feedback.

The purpose of a screen test is to gain audience feedback about our work and see if there are any improvements that can be made. We decided to use google forms to create a survey to share with our audience because it is a fast and efficient way to collect data as we can easily share it to people (through sharing the link for the google form). Here are some of our questions: 

Music Video Survey Questions

1. Describe the artist in three words

2. What do you think is the message of the video?

Digipak Survey Questions (Album Cover)

1. What emotions do you feel when looking at our digipak? (1-5 scale)

2. Who do you think is the target audience from how the digipak looks?

3. Do you feel the design conforms to the Indie genre?

4. What do you think should be changed/modified from our album cover?

Social Media Survey Questions

1. Do you follow any artists from the Indie genre? (E.g., Reality Club, Joji, D4vd, Arctic Monkeys, etc)

2. What do you like about that artist's social media? (E.g., Their posts, stories, followings)

3. What do you think of our Star's name (Do0od)?

We chose these questions because we believe by collecting these data, we would be able to match whether the audience interpreted the same readings/messages, as us, about the drafts of the music video, digipak, social media and our star’s persona. If it matches up, we’re going in the right direction, if not, we need to find out what needs to be improved upon. We included members of our target demographic in the screen test to ensure that the feedback we receive is appropriate. Finding people for the screen test was difficult because me and my team just finished the drafts near the deadline and the time was already late at night, so there were not many people to survey. Here are the drafts that we showed audiences for the screen test: 

Music Video Draft

https://drive.google.com/file/d/1ytVEdqMcUpe7MXCGStXfSJoAq3h4Dq7q/view?usp=sharing

Social Media Draft

Digipack Draft

Here are the results from the audience feedback:

Results from Music Video Draft Survey

Results from Social Media & Digipak Draft Survey

From the feedback we learned that all of our audience uses Instagram for daily use so we’re going to target them by making our star’s profile on Instagram. Then, the audience stated that the introduction of the music video draft was slightly dull/dark so we learned from that mistake and are going to improve it through editing it brighter for the final video. Also we’re planning to add abstract illustrations for the background for our album so that it fills up the empty space in the digipak.

We are going to change our star’s name, from Do0od to Do0d, to make it look simpler and cleaner. This also makes it easier for our audience to look up our star in social media. Furthermore, based on the music video feedback, we’re going to make the happy scenes use more vibrant colours in order to make the scene feel more energetic and to further connote that our artist is in a cheerful mood.

This screen test was a useful part of our process because it helped us gain audience feedback and we could identify whether they have the same understanding of the message conveyed as us. Based on the feedback received, we believe we’re going in the right direction as most audiences have the same readings that we originally intended for the music video, social media, and digipak drafts and only need a few adjustments to improve them.

A way this screen test has helped our project is it gives feedback and gives us ideas on how to improve. Examples are how can improve the music video or the digipak. We can also assess if we have succesfully delivered the message or persona that we want to portray from this project, since our star's persona is someone sad , if the feedback given shows that our audience succesfully understands the message then it shows that we are moving in the right direction. While we aren't finished with the project, this keeps us on the right track towards completion . 

Editing

 This is the editing process done by me

I have always used capcut from all the previous projects such as the documentary, it is

simple to use and the UI is easily noticeable, by that I mean it's easy to locate elements

( effects and other adjustments )  .

Capcut labels the elements clearly such as transitions, captions and vice versa.

This makes it easier to locate the required editing features. Also this tab that previews

the clips before adding it makes it less time consuming since I will know which video to

add ( if there are multiple videos that look similar, by clicking it once capcut allows the user to

view the video before inputting in onto the timeline . 

The first step I did was laying out all of the clips in a chronological order, following our storyboard, then the song was added. A major feedback that changed most of the editing was when our teacher said to cut and edit to the beat of the song, this gives it a smoother flow and makes it look neater. 

I followed up with adding adjustments towards the music clips, retouching them by changing the

lighting, contrast, etc. 

PROBLEMS:

• Multiple problems I had with editing is that in the process of it, we had flaws with our shooting therefore everytime we reshoot I had to readjust multiple clips within the video, such as the timing and editing.

• Another problem I had was since its mostly handheld the camera angles the clips were very shaky and it didnt look good

• Color and lighting as well was very different from each other since we used multiple devices ( each has different setting and quality)

• Time management , I was being barraged with school mocks so It was quite difficult for me to spare some time for editing , unless its a media project lesson 

• Loads of the features in capcut requires a premium membership and its quite expensive 

SOLUTIONS:

This is one of capcuts handy features which stabilizes the clips, eventhough it requires a friendship,

me and my friends gathered up money and bought the membership in order to use this feature.

The results were satisfying , the clips didn’t have a significant change other than it being stable . 

Another feature of CapCut is the apply to all buttons. This allows a clip’s adjustments to be

copied throughout all the clips, since I said the problem was that most of the clips were different ,

this feature allowed the clips to look more similar to each other. This reduces the time to edit and makes

the process much quicker.

As for the missing parts or recording problems when editing, instead of removing a whole section then

ruining the whole timing again, I can replace the section with temporary text labeled the section that

needs to be filled in. For example, 

It can be replaced with text like this as a way to mark the missing spots.

Not only will this help in editing but itll help with recording as it keeps track of things

that we need to fix or extra recordings we need to do . 

As for time management problems, it was a major consequence of mine for not being able to manage

time properly . Next time i'd have to free up more time for this

Editing has always been a an enjoyable part of the project for me, Its a more laidback job for me since I can do it anytime .

The problems were as listen above such as the clips and the premium membership but it was resolved . In the future what I

like to do is explore different editing softwares such as premiere pro which is more advanced with more features, this may

generate a better result.

Social Media: Research & Development

 This was the social media reserach and development made by Saka and Nicho 

Our first idea was to post pictures of our Star during holidays and random pictures of his daily life, but it turns out we weren’t allowed to use pictures taken during holidays. 

This was the first draft:

Turns out these pictures weren’t allowed as it was taken during our personal holidays.

So this is the Instagram account removing all the holiday pictures:

This is the result of the final change without adding the album cover and anything related

to the music video except a little sneak peek on the latest post. 

We chose to use that one goofy and silly picture of our star to show his playful side aside

\ from his ‘daily-life’ posts. 

This is the social media research & development for the music video project. 

RESEARCH

3 artists from Indie genre

+ Billie Eilish

+ Imagine Dragons

+ Arctic Monkeys

Billie Eilish

 

Profile Page

Post + Comment Section

What do they post on their social media page?

-New album pictures/promotion 

-Pictures when performing 

-Pictures of herself 

Can you group the different posts into categories (eg Personal, Promotional, etc)

- Yes 

- The categories are:

    1) Promotion for new album/songs/and merch

    2) Pictures of herself in random scenarios (example: christmas)

    3) Pictures of her performing on stage

Does it feel personal or is someone else creating cotent for them?

- Feels a bit of both 

- It's because the posts are made from someone else but the caption feels like

Billie Eilish type them herself (shown in the expressive captions)

Do fans have the chance to interact and engage with a. The artist? b. Other fans?

- Yes, fans have the chance to interact with Billie Eilish since Instagram

(a social media application) allows fans to use the comment section to type their

messages and through this, they can connect with the artist. 

How does the artist promote their music?

- Bilie Eilish promotes her music by uploading posts related to it such as the highlights

of her performing on stage to show the high energy and excitment in the concert;

consistently posting pictures of her newest album cover "HIT ME HARD AND SOFT" so

the audience are reminded about it; and uploading a informative post about the locations

and time of her next tour so her fans are aware of it and thus promotes her music.

How has this social media influenced you?

- It gives us an idea on what to post, such as random pictures of our artist

(with distressed poses and at dim locations) to show his sad persona. 

Imagine Dragons

Profile Page

Post + Comment Section

What do they post on their social media page?
- Promotion of their upcoming performance (one of them being 'Imagine Dragons Live from the Hollywood Bowl and available in cinemas' worldwide')
- Pictures and videos when they're performing on stage
- Picutres of the behind the scenes (when making their songs) in the sudio

Can you group the different posts into categories (eg Personal, Promotional, etc)
- Yes
- The categories are:
    1) Promotional of upcoming live events
    2) Promotion for their merch
    3) Behind the scenes for the producing their songs (in the studio)
    4) Pictures and Videos that highlights their performances on stage

Does it feel personal or is someone else creating cotent for them?
- It feels like someone else is creating content for them as there was no

posts of Imagine Dragons speaking directly into the camera, for a video,

so their posts doesn't feel personal.

Do fans have the chance to interact and engage with a. The artist? b. Other fans?
- Yes fans have the chance to interact and engage with Imagine Dragons through Instagram.

This is because Instagram allows fans to use the comment section so that they can type

their messages, in each Instagram post, to interact with the artist. Also, there is a feature

to send a direct message to the artist so the fans can communicate with them one on one. 

- Fans of Imagine Dragons can also interact with other fans in the comment section

of a promotional post of a song called "Take Me to the Beach". This song features Ado

(a Japanese singer and songwrite) and both fans from Imagine Dragons and Ado can

interact with one another by sharing their interests in this post.

How does the artist promote their music?

- By uploading posts related to the upcoming live perfomances that contain

information regarding the event such as the location, the songs that are going

to be played, and posting them consitently in their page so their audience are

reminded of the event. 

How has this social media influenced you?

- It gives us an idea how high quality pictures/videos to post reflects the artist persona.

Such as Imagine Dragons post high quality images of their performances and events to

attract their audience to join their next live event and it creates a professional representation

of their band. 

Arctic Monkeys

Profile Page

Post + Comment Section

What do they post on their social media page?

-Information for their World Tour (upcoming live performances all around the world)

-Promotion for their concert tickets 

-Clips of their music video 

Can you group the different posts into categories (eg Personal, Promotional, etc)

- Yes 

- The categories are:

    1) Information about upcoming live performances in their world tour

    2) Pictures/videos of them performing on the stage

    3) Picture/short clips to promote their new album and songs

Does it feel personal or is someone else creating cotent for them?

- It feels like someone else creates content for them as they don't seem close or interact direclty with their audience (such as not talking to the camera for a video).

Do fans have the chance to interact and engage with a. The artist? b. Other fans?

- Instagram allows fans to use the comment section to interact with the artist,  also Instagram has a feature to send a direct message to the artist - which further increases interactivity. 

- There weren't much engagement with other fans in Artic Monkey's Instagram page

How does the artist promote their music?

- They upload posts related to the music such as a short clips of their music video, videos of them performing on stage and uploading informative posts of their world tour so that their audience are up to date for Artic Monkey's next concerts. 

How has this social media influenced you?

- It gives us an idea on how artirst like Artic Monkeys inform their audience of upcoming events in their world tour and we might implement that for our artist, Do0d.

Self Reflection

Researches are always important before beginning any development, in this research it gave us a direction on what to post for our social media page. A problem we had while doing this is again time management, the reserach was a hefty job for us since we need to choose right artist and observe and analyse their social media page. The fact that its social media makes us easily distracted , hence taking a lot of time. As for development a major problem we had was pictures, we didn't have enough pictures for the social media page so most of the posts now are rushed and unorganized. In the future , a better method would be to have better time management in order to finish the social media page properly